naming | brand concept | logo | packaging

OUTCOME

LAUNCHED RECENTLY IN WHOLE FOODS IN NYC, SALES ARE UP!

OPPORTUNITY

We brought allgrown plant based bentos to the mainstream US market as a healthy, delicious grab-n-go option when research identified a gap in the market for ready-to-eat meatless Asian meals.

Partnering with Beyond Meat, these tasty bento boxes were developed for a consumer set of youthful movers and shakers looking for a quick fix reminiscent of takeout favorites. They’d be consuming these on-the-go, often in public, and sought design-forward products. South Korean trends inspired the creamy, complex color palette and understated, dynamic layout, and the the founder's peaceful nature inspired: Happy humans. Happy animals. Happy planet.