strategy | logo | packaging | messaging | web

FOUNDER LOVE

If you're looking to work with a brand agency, it's important to choose one that you trust and feel comfortable with. Brandarella supported us every step of the way in developing our new logo and packaging. The result? A brand refresh that acknowledges our past, and sets us on a path towards the future as we expand beyond our core audience. The feedback from customers and retail partners has been amazing! I cannot recommend the Brandarella team highly enough. — Jenny Vierling, cofounder

OPPORTUNITY

When we kicked off the Tailwind rebrand, their audience was extreme fitness junkies... not your everyday health-minded person. To reach a wider audience, we dug deep into the brand's heart and soul, examining who they are, what they stand for, and how the product can deliver on an everyday level.

With a strong foundation and north star: "the deeper the dig, the greater the joy," we built a brand system built on earned joy. The logo, minimal design and strong color blocking support the theme, while grabbing the eye and tantalizing the senses.

BEFORE/AFTER (SLIDE TO THE RIGHT)

THE RESULTS

WEBSITE

Once packaging was being printed, we tackled the website, simplifying the interface and moving the platform to Shopify. With a bright color palette and relatable photography, we translated the brand strategy, story and translated the look and feel. Sales sky rocketed.