strategy | logo | brand concept | packaging

OUTCOME

INVESTMENT WAS SECURED DUE TO "SOLID REBRAND." SALES INCREASED 200%.

OPPORTUNITY

Refreshed logo and brand identity system, refreshed packaging system.

Instant coffee is back! Waka instant coffee tastes amazing and is a breeze to make. We channeled that effortlessness, plus the sensory experience of making a cup, with layered textures and natural, organic shapes. Velvety coffee-brown stains playfully dance across a clean, a white backdrop, lending a clean, yet tactile feel. Pops of fresh colors grab the eye and allow for quick sku recognition, breathing life into an otherwise dreary category.

The logo is friendly and bold, just like the brand's values.