BRANDING+
PACKAGING
BRANDING+
PACKAGING
about us
We build strong brands by creating deep, emotional connections that live beyond the store shelf. By listening to the category, to the market, and to consumers, we find gaps and opportunities to shape a voice and vibe that feels memorable lovable, ownable, and durable. More on that, below.
WE CREATE
CONSUMER LOVE AFFAIRS
WITH GROWING CPG BRANDS
the studio
Based in Austin, Boulder, and everywhere, our elastic studio model allows us to put together teams for each project without extra fluff. We maximize your budget for ultimate impact, understanding every dollar matters. With us, you get sharp work that works from leading creatives in the industry, without the red tape or inflated fees of expensive agencies (like the ones we used to work for). From our studio, you can expect personalized attention, direct access to those doing the work, and quicker turnarounds. We are deeply passionate about your brand and 200% dedicated to your success.
THE CORE TEAM
FOUNDER
ECD
JAMIE PANZARELLA
HEAD
DESIGNER
TERESA FORESTER
PRODUCTION
GURU
JOSE FIDEL
PROJECT
MANAGER
LAURA HUDSON
OUR EXTENDED FAMILY
OUR APPROACH
BUILD
BRAND POSITIONING
BRAND STRATEGY
CREATE
BRAND CONCEPT
VISUAL + VERBAL VOICE
SALES MATERIALS
SOCIAL, DIGITAL
Our MODL model works harder than Gisele.
MEMORABLE
Good brands aren’t just good looking—they have something to say. Built on a foundation of brand and consumer truth, each brand we craft cuts through the sea of sameness on shelf to stay top of mind and top of shopping lists for consumers.
OWNBLE
Everyone wants to stand out and “pop.” We dig beyond the surface to give brands a distinct, differentiated position, look, and voice. Our approach not only sets them apart from the competition, but helps brands fully embody their product ethos and inspire consumer brand love through connection.
DURABLE
Our brands are built to last. By grounding our work in a consumer mindset and the category at large, we craft brands that emotionally connect and strategically differentiate themselves in meaningful and purposeful ways. This is our recipe for brand love that’s endearing and enduring.
LOVABLE
This isn’t the stuff of Care Bears. Brand love is about realness, community, personality, and relatability. Our brands are unafraid to dig into feels, inspire excellence, dole out charm, and embrace imperfection to help consumers feel seen, heard, and yes, loved. There’s strength in that.
WHO WE WORK WITH
We work with growing CPG brands that are ready for some brand love to help them win on the shelf and beyond. As seasoned veterans, we understand the challenges, opportunities, and investment needed at an early stage, and are passionate about helping these brands punch above their weight to move the needle. Let's build that brand love!
OUR SERVICES
WE BELIEVE IN THE POWER OF FOOD TO HEAL, DELIGHT AND BUILD, AND THE POWER OF BRANDING TO INSPIRE, IGNITE AND CONNECT
let's grow that brand
PACKAGING DESIGN
BRAND STRATEGY
COPYWRITING
BRAND VOICE
BRAND IDENTITY
LOGOS
WEBSITES