new-outline-flower1-2

BRANDING+
PACKAGING

new-logo-pink3
new-outline-flower1-2

BRANDING+
PACKAGING

new-logo-pink3
Noosa-header-1500x660_product-page

BRAND

noosa yoghurt

SERVICES

logo | brand concept | packaging | illustration

RESULTS

In over 40k stores
$200+ m in sales
75k instagram followers

OPPORTUNITY

Brandarella partnered with the noosa co-founders from the brand inception, carving out a unique brand position, voice and look. At launch, the yogurt aisle was humming with nutritional claims. We led with bold flavor and indulgent taste. We expressed that with big, stylized silhouettes on delicious jammy colors, showing off the product in clear tubs. Our original design still holds, and has survived several company acquisitions unscathed (very rare!).

noosa-marquis-clipv3noosa-marquis-clipv3noosa-marquis-clipv3
Noosa-Blueberry and waffles 429×429
Noosa-Raspberry Yogurt 429×429
Noosa-Straberry Rhubarb 429×429
Noosa-Lemon-Yogurt-429×429-2
Noosa-Lemon-Yogurt-Top-Shot-429×429-1

We grab attention in-aisle with a frisky, superbold logo on an uber simple, clear, odd-sized tub. The unusual shape is arresting, and the clear material allows the high quality fruits be visible at a glance. Giant, black fruit illustrations contrast juicy, joyful colors on the lids. 

LOGO

Playful, expressive and bold, the logo channels the brand personality and positioning: joy, indulgence and satisfaction. Strong enough to sit on top of the clear tubs, it's visible across the yogurt aisle, allowing the brand to "pop" and to be memorable.

Noosa-header-1500x660_product-page_alt
noosa-header-new
tandems-straw-banana-cr
FINAL-Lemon-tart-header

MORE BRAND LOVE

MORE BRAND LOVE

Hammond'sbranding | packaging

Mr Bingbranding | packaging

Mood by Boochcraftlogo | brand concept | packaging | illustration

Cliopackaging | photography

Finallylogo | brand concept | packaging | website

Tailwind Nutritionstrategy | logo | packaging | messaging | web

True Made Foodslogo | brand concept | packaging | web

Waka Coffeestrategy | logo | brand concept | packaging

Beerenbergstrategy | packaging | messaging | illustration

Dosa By Dosasignage | packaging | messaging

All Grownnaming | brand concept | logo | packaging

GROW THAT BRAND!

instagram4

PACKAGING DESIGN
BRAND STRATEGY
COPYWRITING

BRAND VOICE
BRAND IDENTITY
LOGOS
WEBSITES