logo | brand concept | packaging | illustration

RESULTS

In over 40k stores
$200+ m in sales
75k instagram followers

OPPORTUNITY

Brandarella partnered with the noosa co-founders from the brand inception, carving out a unique brand position, voice and look. At launch, the yogurt aisle was humming with nutritional claims. We led with bold flavor and indulgent taste. We expressed that with big, stylized silhouettes on delicious jammy colors, showing off the product in clear tubs. Our original design still holds, and has survived several company acquisitions unscathed (very rare!).

We grab attention in-aisle with a frisky, superbold logo on an uber simple, clear, odd-sized tub. The unusual shape is arresting, and the clear material allows the high quality fruits be visible at a glance. Giant, black fruit illustrations contrast juicy, joyful colors on the lids.

LOGO

Playful, expressive and bold, the logo channels the brand personality and positioning: joy, indulgence and satisfaction. Strong enough to sit on top of the clear tubs, it's visible across the yogurt aisle, allowing the brand to "pop" and to be memorable.