BRANDING+
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BRANDING+
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naming | brand concept | logo | packaging
OUTCOME
LAUNCHED RECENTLY IN WHOLE FOODS IN NYC, SALES ARE UP!
OPPORTUNITY
We brought allgrown plant based bentos to the mainstream US market as a healthy, delicious grab-n-go option when research identified a gap in the market for ready-to-eat meatless Asian meals.
Partnering with Beyond Meat, these tasty bento boxes were developed for a consumer set of youthful movers and shakers looking for a quick fix reminiscent of takeout favorites. They’d be consuming these on-the-go, often in public, and sought design-forward products. South Korean trends inspired the creamy, complex color palette and understated, dynamic layout, and the the founder's peaceful nature inspired: Happy humans. Happy animals. Happy planet.
LOGO
The logo interprets the leaves of the main ingredient (pea protein), and its uber bold, yet accessible lettering, feels fearless and ownable.
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MORE BRAND LOVE
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PACKAGING DESIGN
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COPYWRITING
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