branding | packaging | messaging

OUTCOME

RETAILERS APPRAISE THE STUNNING LOOK, AND SHARED IT INFLUENCED THEIR DECISION TO ACCEPT THE PRODUCTS. THE LINES HAVE BEEN RECEIVED IN WHOLE FOODS, SPROUTS AND OTHER REGIONAL STORES.

OPPORTUNITY

Dosa by DOSA provides a fresh take on Indian eats. The flavors are well balanced, complex and nuanced, and the ingredients are high quality, locally sourced and real, whole foods. We’ve been with them for years, when they approached us to translate a thoughtful brand system developed by beloved IDEO global design studio.

Honoring the system, we developed packaging for ready-to-eat wraps, salads and snacks, then moved on to their simmer sauces (try the butter sauce; it will change your life!), and then lassis. We’ve supported the brand with sales materials including trade show booth design, sales sheets, presentation decks, digital materials and more. We then designed and produced the Dosa website, promoting the products, complex flavor profiles and modern personality; “ the spicy way to be well.”