BRANDING+
PACKAGING
BRANDING+
PACKAGING
CLIENT
ALL GROWN
SERVICES
naming | brand concept | logo | packaging
OUTCOME
LAUNCHED RECENTLY IN WHOLE FOODS IN NYC, SALES ARE UP!
OPPORTUNITY
We brought allgrown plant based bentos to the mainstream US market as a healthy, delicious grab-n-go option when research identified a gap in the market for ready-to-eat meatless Asian meals.
Partnering with Beyond Meat, these tasty bento boxes were developed for a consumer set of youthful movers and shakers looking for a quick fix reminiscent of takeout favorites. They’d be consuming these on-the-go, often in public, and sought design-forward products. South Korean trends inspired the creamy, complex color palette and understated, dynamic layout, and the the founder's peaceful nature inspired: Happy humans. Happy animals. Happy planet.
LOGO
The logo interprets the leaves of the main ingredient (pea protein), and its uber bold, yet accessible lettering, feels fearless and ownable.
MORE BRAND LOVE
MORE BRAND LOVE
Adams 1888brand concept | brand ID | packaging | everything
For Real blendsbrand concept | naming | brand ID | packaging
Hammond'sbranding | naming | packaging
Mr Bingbranding | packaging
Noosa Yoghurtlogo | brand concept | packaging | illustration
Mood by Boochcraftlogo | brand concept | packaging | illustration
Cliopackaging | photography
Finallylogo | brand concept | packaging | website
Tailwind Nutritionstrategy | logo | packaging | messaging | web
True Made Foodslogo | brand concept | packaging | web
Waka Coffeestrategy | logo | brand concept | packaging
Beerenbergstrategy | packaging | messaging | illustration
Dosa By Dosasignage | packaging | messaging
PACKAGING DESIGN
BRAND STRATEGY
COPYWRITING
NAMING
BRAND VOICE
BRAND IDENTITY
LOGOS
WEBSITES