brand concept | brand name | logo | packaging | flavor names

RESULTS

Launched with a bang
Accepted in Publix, HEB
and more

OPPORTUNITY

The spice aisle is a dizzying wall of sameness, where legibility and personality are often afterthoughts. The market needed something new. Something bigger, brighter, and better. For Real was born: big-flavor blends made for those who crave more yet settle for less. These standout blends demanded branding that was just as unapologetic. We began with a brand name that speaks to the authenticity of the ingredients and impressive flavor. The visuals pulls at the senses, promising the flavor adventure that awaits, while the clever product names and copy delight and invite.

ADM For Real PET 012325 Amazin Asian Front-B1

ADM For Real PET 012325 Maple Magic Front-B1

ADM For Real PET 012325 Sriracha-cha Front-B1

ADM For Real PET 012325 Hey Elote Front-B1

ADM For Real PET 012325 Bold Bird Front-B1

ADM For Real PET 012325 Zesty Zing Front-B1

ADM For Real PET 012325 Roma Aroma Front-B1

ADM For Real PET 012325 Mean Green Chile Front-B1

ADM For Real PET 012325 Smokin’ BBQ Front-B1

ADM For Real PET 012325 Butcher’s BFF Front-B1

ADM For Real PET 012325 Salt ‘N’ Peppa Front-B1

ADM For Real PET 012325 Black Gold Front-B1

Juicy, vibrant gradations grab the eye and hint at the rich flavor blends inside the pack. Playful product names like Salt ’n’ Peppa and Srirachacha inject attitude, charm, and cultural wit—because flavor should be fun.

LOGO

The logo channels the brand personality with chunky, custom letterforms that claim their space with confidence. A subtle star tucked within nods to the brand’s dedication to quality.